That`s what Obama said yesterday as a couple of his political nominees went down in flames. From a communications perspective, this is a fascinating strategy delivered directly from the boss. First, because very few people use this strategy, and second because even fewer leaders use it. Asserting responsibility, I mean. It`s so rare it`s utterly refreshing. Sure, he spun a bit in there but not too much given the club from which he comes and the company he keeps. A more common strategy from those guys is to duck and deny and lie and spin till we think up is down and down is up. And after enough of that, of course, we eventually just give up. They win. We lose. But here this dude quite literally drags the top networks into the Oval Office and says "I Screwed Up" to them one right after another and he doesn`t even flinch once? Wild.

Will it work?


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